| Don't project self into text | 
         
        
          | Strive for objectivity | 
         
        
          Seek the original intent
          
              | communicative |  
              | political |  
              | economic |  
              | entertainment |  
              | do-goodery |  
              | "looking for loopholes" |  
              | career |  
           
           | 
         
        
          Seek the hidden intent
          
              | money |  
              | fame |  
              | psychological self esteem |  
              | political ideology |  
              | national/racial pride |  
              | self aggrandizement |  
              | help God |  
              | romanticizing |  
              | mental disease |  
           
  | 
         
        
          Understand the context
          
              | personal |  
              | historical |  
              | sociological |  
              | philosophical |  
           
           | 
         
        
          Understand the Language
          
              | semantics |  
              | etymology |  
              | syntax |  
              | pragmatics |  
              | genre |  
              | figurativeness |  
           
           | 
         
        
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          | You can't escape subjectivity | 
         
        
          | You can't get at the author's intent | 
         
        
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