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view . fall 2009
The Alumni Association
Board of Directors is especially
pleased to announce its unanimous decision to honour
Richard Peddie as the 2009 recipient of its most prestigious
award – the Alumni Award of Merit. A native of Windsor,
Peddie graduated from the University
of Windsor in 1970 with an Honours
Bachelor of Commerce degree. He
joined Colgate Palmolive in 1970,
holding a variety of positions in sales,
market research, industrial engineering,
and marketing.
His illustrious career has also
included senior positions with General
Foods, Hostess Foods and Pillsbury
Canada Ltd.
In 1989, he was appointed president
and CEO of the Toronto SkyDome
and in 1994, he moved on to Labatt
Communications Inc., where he was
responsible for the overall development
of the non-broadcast side of L.C.I.
Peddie became president of the Toronto Raptors
basketball team in 1996 and is currently president and CEO
of Maple Leaf Sports & Entertainment (Toronto Maple
Leafs (NHL), Toronto Raptors (NBA), Toronto Marlies
(AHL), Toronto FC (MLS), the Air Canada Centre, Ricoh
Coliseum, and BMO Field)
Peddie is a staunch supporter of the University of
Windsor, its business school and its athletic programs,
illustrated by his most recent major
gift of $100,000 toward the naming of
Alumni Field.
In 1998, he received the University’s
Clark Award, presented to outstanding
alumni who have made remarkable
contributions, bringing honour and
recognition to the University. At the
Spring 2001 convocation, Peddie
received an Honorary Doctor of Laws
Degree from the University of Windsor.
He was named the 2002 Odette
School of Business Executive-in-
Residence and continues to be a
tremendous resource to both students
and faculty.
The Award of Merit will be
presented to Peddie at the Alumni Association’s Annual
General Meeting & Awards Presentations on November
25. For more information about the award and a list of
previous recipients, go to
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Richard Peddie Hons BComm ’70