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T
he University of Windsor has entered
into a strategic partnership with
Maple Leaf Sports & Entertainment
(MLSE) to create new student internships,
pursue research opportunities and establish
promotions with the Toronto Maple Leafs,
Toronto Raptors, Toronto FC and the
Toronto Marlies.
The three-year agreement is the first of
its kind for both organizations.
Jeff Deline, MLSE vice president
of corporate partnerships, praised the
company’s newest partner.
“Our organization has a strong
connection with UWindsor through the
graduates we’ve hired and we are looking
forward to working on research projects
with their kinesiology and marketing
students,” he said. “We also chose
UWindsor for this partnership because
of their demonstrated dedication to the
pursuit of excellence, both academically and
through Lancer athletes.”
Under the terms of the agreement,
MLSE will provide internship opportunities
to undergraduate and graduate students
from UWindsor’s business, human
kinetics, computer science, statistics and
communications programs.This represents
the largest number of internships for any
university at MLSE.
Dave Bussière, UWindsor assistant
vice-president, Admission and Records, and
a professor of marketing, said the agreement
addresses two issues for the University
of Windsor.
“It gives us substantial promotional
opportunities in the Greater Toronto Area,”
he said. “But more importantly, the focus on
student employment and research within
the sports industry is consistent with the
University of Windsor Lancers’ success at
the provincial and national level.”
UWindsor Partners With Maple Leaf Sports & Entertainment
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UWindsor Assistant Vice-President Dave Bussière, President Alan Wildeman, Women’s Basketball
Coach Chantal Vallée and Provost Leo Groarke celebrate the school’s strategic partnership with Maple
Leaf Sports & Entertainment during a Toronto Raptors game.
