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Campus News
O
n the occasion of its 50th anniversary,
the University of Windsor has
launched a new logo that incorporates
a sense of pride in its rich history with
modern elements that represent the
excitement the campus feels for the next
50 years.The new blue and gold logo
depicts the shield from the University
of Windsor’s coat of arms, paired with a
modern font in light grey.
“With our 50th anniversary celebrations
approaching, it was time to look carefully at
our identity and the image we project to the
world,” says president Alan Wildeman. “The
new logo was developed entirely in-house.
It reflects the pride we have in our heritage,
and the opportunity to strengthen our
identity for current and future students as
our campus transformation goes forward.”
The shield represents a stylized version
of UWindsor’s coat of arms from 1963,
which uses symbols originally taken from
its predecessor Assumption College,
founded in 1857.The fleur-de-lis is
symbolic of the French-Canadian heritage
of Windsor-Essex as well as the Basilian
order.The lily is a heraldry icon representing
religious tradition, and the maple leaf
embodies Canadian pride. Gold bands are
woven through the “W” to illustrate the
importance of the University’s location on
an international border, and also the journey
a student takes to become an alumni
member.The five areas of blue created in the
negative space around the “W” represent
each of the University’s founding colleges:
Assumption, Essex, Iona, Canterbury
and Holy Redeemer. Blue and gold are
proudly featured, harkening back to the
traditional colours of the University of
Windsor Lancers.
The modern elements of the logo
include the outer shape of the shield, which
has been matched to the curved silhouette
of the Lancer shield from the University’s
athletic teams.The clean, futuristic font is
called “Din” and the grey colour, graphically
speaking, is more approachable than
solid black.
The University’s Public Affairs and
Communications office spent two years
developing the new logo, conducting 21
focus groups with a total of 227 people
representing various demographics such
as current and future students, alumni,
faculty and staff, community members and
marketing professionals.
The total cost of the internal development
was approximately $14,000, the majority of
which paid for focus group sessions of 30
senior high school students in Toronto, held
in a professional research setting.
Find more information at
uwindsor.ca/logo.
New Image Reflects Proud Heritage
