(74-337)

Course Objective
This course focuses on the application of quantitative techniques to marketing problems and strategy.

Prerequisites
Business Data Analysis I (73-105)
Marketing Problems-Applications and Decisions (74-232)

Grading Criteria

Assignments (10 x 2%)	= 20%
Mid-term exam	= 30%
Final exam	= 40%
Class Participation	= 10%

Office Hours

• 10:00a.m. - 03:00p.m. Mondays and Wednesdays
  
• 03:00p.m. - 04:00p.m. Tuesdays and Thursdays
  

Detailed Topics

• 09/07 - Introduction to course. Bivariate regression
  
• 09/12 - Multivariate regression
  
• 09/14 - One-way Analysis of Variance
  
• 09/19 - Factorial designs.
  
  Assignment #1 (p. 377, #3a, b, c)
• 09/21 - Factorial designs (cont'd)
  
• 09/26 - Two-group Discriminant analysis
  
• 09/28 - Multiple Discriminant analysis.
  
  Assignment #2 (p. 415, #1a, b, c, d)
• 10/03 - Automatic Interaction Detection. Assignment #1 due
  
• 10/05 - Factor analysis. Assignment #2 due
  
• 10/10 - Cluster analysis.
  
  Assignment #s 3 & 4 (in handout)
• 10/12 - Multidimensional scaling
  
• 10/17 - Multidimensional scaling (cont'd)
  
  Assignment #5 (p 495, #1a, b, (c. from class data))
• 10/19 - Assignments 3 & 4 due
  
• 10/26 - Mid-term Exam
  
• 10/31 - Consumer behaviour models. Assignment 5 due
  
• 11/02 - Consumer behaviour models (cont'd).
  
  Assignment #6 (p. 253, #7.3a, b; #7.5a, b)
• 11/07 - Market segmentation. Assignment 6 due
  
• 11/09 - Market segmentation (cont'd).
  
  Assignment #7 (p. 316, #9.4a, (b. Estimate the expected market share of each brand in the total market))
• 11/14 - Demand assessment and forecasting. Assignment 7 due
  
• 11/16 - Pricing models
  
• 11/21 - Distribution models. Assignment #8
  
  Assignment #8 (p. 431, #12.3; p. 473, #13.7)
• 11/23 - Advertising decision models. Assignment 8 due
  
• 11/28 - Advertising decision models (cont'd).
  
  Assignment #9 (p. 527, #14.8. See p. 159 for Linear Programming)
• 11/30 - Sales models for new products. Assignment 9 due
  
  Assignment 10 (p. 741, #19.4a, b, c)
• 12/05 - Sales models for new products (cont'd). Assignment 10 due
  

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