Recent Publications

Okechuku, C. and V. Onyemah (2000) "Ethnic Differences in Nigerian Consumer Attitudes Toward Foreign and Domestic Products", Journal of African Business, Vol. 1, No. 2, pp. 7-35.

Okechuku, C. and V. Onyemah (1999) "Nigerian Consumer Attitudes Toward Foreign and Domestic Products", Journal of International Business Studies, Vol. 30, No. 3, pp. 611-622.

Okechuku, C. and V. Onyemah (1999) "The Importance of Country-of- Manufacture in Nigerian Consumer Choice", paper presented at the Academy of Business Administration, International conference, London, England, July, 1999.

Okechuku, C. (1998) "Can Nonprofit Organizations Identify Their Markets?", paper under review, European Journal of Marketing (submitted in May).

Okechuku, C. (1998) "Can Nonprofit Organizations Identify Their Markets?", paper presented at the Academy of Business Administration Global Trends conference, Barcelona, Spain (July).

Okechuku, C., T. R. Whiteley, R. Heeler (1998) "Profiling The Donor Markets For Individual Charities", Western Decision Sciences Institute Conference, Reno, Nevada, (April).

Okechuku, C. (1996) "Segmenting the Donor Markets for Individual Nonprofit Organizations", Academy of Business Administration, Global Trends Conference, Acapulco, Mexico, (December).

Whiteley, T. R., C. Okechuku, and W. Mahatoo (1996) "Order-Bias Effects When Using Unrelated Objects in Survey Research", Academy of Business Administration, International Conference, Athens, Greece, (July).

Whiteley, T. R., C. Okechuku, and W. Mahatoo (1996) "An Investigation of the Presence of an Order-Bias Effect When Using Unrelated Attitude Objects in Survey Research", Administrative Sciences Association of Canada Conference, Montreal, P.Q. (June).

Okechuku, C. and I. C. van Kooten (1995) "Familiarity and Information Relevance as Mediators of Cue Utilization in Product Evaluations", Proceedings of the 24th European Marketing Academy Conference, Paris, France, (May).

Okechuku, C. (1994) "Multinational Comparison of the Importance of Product Country of Origin", Proceedings of Decision Sciences Institute, Honolulu, Hawaii, (November).

Okechuku, C. (1994) "The Importance of Product Country of Origin in the United States, Canada, Germany, and The Netherlands: A Conjoint Analysis", European Journal of Marketing, 28/4, 5-19.

Okechuku, C. and I. C. van Kooten (1994) "A Conjoint Analysis Investigation of the Importance of Product Country of Origin in the United States, Canada, and The Netherlands", Proceedings of the 23rd European Marketing Academy Conference, Maastritch, The Netherlands, (May).

Van Kooten, I. C. and C. Okechuku (1994) "Purchase Intentions for Domestic versus Foreign Products: The Effects of Source Country Image and Consumer Ethnocentrism in the United States, Canada, and The Netherlands", Proceedings of Western Academy of Management Conference, Brisbane, Australia, (June).

Okechuku, C. (1994) "The Relationship of Six Managerial Characteristics to Managerial Effectiveness in Canada, Hong Kong, and People's Republic of China", Journal of Occupational and Organizational Psychology, 67, 79-86.

Okechuku, C., C. Bresgi, F. Elizalde, and Y. Igram (1994) "The Effects of Product-Specific Country Image and Consumer Ethnocentrism on Purchase Intentions: Canada vs. the United States", Proceedings of Western Decision Sciences Institute Conference, Maui, Hawaii, (May).

Okechuku, C. and I. C. van Kooten (1994) "Invloed van Produktbekendheid op Kwaliteitsbeoordeling", Tijdschrift voor Marketing, 28, 82-84.

Okechuku, C., M. Frost, M. Porchuk, and H. Stavenow (1993) "The Moderating Effect of Disclaimer Importance on the Effectiveness of Two-sided Advertising", European Advances in Consumer Research, Association for Consumer Research, W. Fred van Raaij (ed), Amsterdam, The Netherlands, (June).

Okechuku, C. and I. C. van Kooten (1993) "The Effects of Product-specific Country Image and Ethnocentrism on Consumer Likelihood to Purchase Foreign Products: Canada vs. The Netherlands", Proceedings of the Association of Management Conference, Atlanta, Georgia, (June).

Van Kooten I. C. and C. Okechuku (1993) "Marketingmodel voor het Meten van de Gepercipieerde Produktkwaliteit", Tijdschrift voor Marketing, 27, 47-53.

Okechuku, C. and S. Brockbank (1993) "Predicting Message Acceptance From Concurrent Cognitive Thoughts", Proceedings of the Administrative Sciences Association of Canada (Marketing), Lake Louise, Alberta, (June).

Okechuku, C. and I. C. van Kooten (1993) "A Two-Country Comparison of the Effects of Country Image and Ethnocentrism on Purchase Intentions", Proceedings of the Academy of International Business Conference, Hong Kong, (June).

Okechuku, C. and L. Rongsheng (1992) "Managerial Traits and Effectiveness: People's Republic of China vs. Hong Kong", Proceedings of Decision Sciences Institute Conference, San Francisco, California, (November).

Okechuku, C. and L. Rongsheng (1992) "Managerial Traits in Hong Kong and People's Republic of China: A Comparison of Innate and Manifested Abilities", Proceedings of the Academy of International Business, Southeast Asia Conference, Brisbane, Australia, (June).

Okechuku, C. (1992) "The Relationships of Prior Knowledge and Involvement to Advertising Recall and Evaluation", International Journal of Research in Marketing, 9/2, 115-130.

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