Key Cautions
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Benefits of good measurement:

bulletpredictive power
bullettranscend our subjectivity
bullet tool for identifying error
bulletenable social justice
bulletincreases confidence in the value or truth of the information provided
bullet enables fine gradations
 
   

Problems with poor measurement:

1.      wrong predictions

2.      false sense of objectivity

3.      miss key error/s

4.      fosters injustice

5.      false sense of confidence in the information

6.     assumed differences where none exist

 
Theory can influence measurement...

Values can influence measurement...

Subjectivity can influence measurement...

Lies can influence measurement...

Self-deception can influence measurement...

Treating ordinal scales as interval scales can influence measurement...

 

 
Measurement changes people... the person measuring, and the relationship between the two...  
Source: Bradley, W.J. & Schaefer, K.C. (1998). The uses and misuses of data and models: The mathematization of the human sciences. SAGE Publications