Manitoba International Marketing Competition

The Manitoba International Marketing Competition is a Marketing simulation competition based on Markstrat III (by Jean-Claude Larreche and Hubert Gatignon) and hosted by the University of Manitoba in Winnipeg, Manitoba, Canada.

Student teams are divided into industry groups and, starting in early October, submit weekly decisions from their home schools. During about the third week of January, all teams meet in Winnipeg for three days for the finals which involve presentations to panels of judges drawn from industry and academia. Final standings are based on a combination of performance in the simulation and in presentations and defense of strategy.

The picture shows the 1995/96 University of Windsor team that finished 2nd among 20 teams. Front row, from left to right: Phil Landry, Joan Atchison and Lisa Chadwick. Back row, from left to right: Dan Quinn and Dr. Chike Okechuku (Faculty Advisor). See also the 1994/95 team.

Past teams have come from universities in Canada, United States, Germany, Malaysia, and China.

For more information, contact:

The Director
Manitoba International Marketing Competition
Room 350, Drake Center for Management Studies
University of Manitoba
Winnipeg, Manitoba
Canada R3T 5V4.
Phone: (204) 474-6486: Fax: (204) 275-0181

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