view . fall 2010
13
PhONAThON: ImPOrTANT
PArT Of GIvING
Looking to get a 100 percent return on your
investment?
when a uwindsor volunteer calls
you this fall to donate to the university, say “yes.”
the phonathon is one part of the annual giving
that also includes direct mail to select groups and
a faculty and staff fundraising campaign. last year,
the calling campaign generated a 29 percent
increase in dollars raised and the previous year
12 percent more donors.
anannya biswas helped make that happen. the
fourth-year bcomm honours with economics
student says that canvassing alumni last year “was
one of the most exhilarating tasks i have ever done.”
most alumni responded positively and even those
with “rigid responses” could be convinced to
support their alma mater. “it makes you realize
that our alumni support is an undying spirit which
will continue to prevail with great pride.”
for volunteer canvasser Jess Dixon mhk ‘03, an
assistant professor in kinesiology, helping in the
fundraising efforts is “just another way to give back.
“i’m proud to be a graduate of the university of
windsor,” he says. “i wouldn’t be where i am in
my career if i hadn’t come here for my master’s
degree.”
mona Dosen, uwindsor development officer,
notes that canvassing is never outsourced so
alumni always know they are talking to current
students, alumni volunteers or uwindsor staff
when they are on the phone. that tends to lead to
discussion about former professors and students,
with Dosen’s office sometimes helping them get in
touch with old friends and faculty.
“there’s no better way to connect than through
this phonathon,” she says, “we have current
students on the phone contacting past students
in support of future students. it’s a perfect circle
of support.”
the phonathon will run for approximately 8 weeks
starting at the end of september.
for information on giving to the university of Windsor:
e-mail: donations
@
uwindsor.ca
online donation form:
or call: 519-253-3000 ext. 3255
for information on legacy giving or gifts of stock:
e-mail: legacy
@
uwindsor.ca
or call: 519-253-3000 ext. 4056
for information on giving to the friends of the
university of Windsor uS foundation:
e-mail: nparker
@
uwindsor.ca
or call: 519-253-3000 ext. 4056
for information on becoming involved with the Alumni
Association:
e-mail: alumni
@
uwindsor.ca
or call: 519-253-3000 ext. 3618
All other questions regarding giving to the university
of Windsor
e-mail: advancement
@
uwindsor.ca
or call: 519-253-3000 ext. 3229
vice president, university advancement...........john bergholz
director of development..........................................mike clark
director of alumni affairs ....................................susan lester
manager, alumni & donor records ...................... mike fisher
development officer, annual giving..................... mona dosen
